TASTY BITES

Objective
Tasty Bites is a food truck concept offering four separate countries’ cuisines and a fusion option. The food truck prides itself on having an option for any craving and even the pickiest customer with its diverse cuisine options. Create a unique and brand identity for Tasty Bites including the design of the truck, social media promotion, and posters that can be placed for advertising purposes.

Solution
A food truck as special as Tasty Bites should look as unique as the food it serves. It needs to be eye-catching, inviting, and innovative. Using color, shape, and scale as key design elements, Tasty Bites will have a uniform system of bright colors, unique shapes, and line art to create the brand identity and recognition of a unique food truck.

Execution
The final design uses color, scale, shape, and movement to create a unique food truck design, interactive social media, and intriguing posters. It focuses on using a cohesive brand identity system in a playful manner to grab the attention of potential and returning customers.

Software
Adobe InDesign
Adobe Illustrator
Adobe Photoshop