NEHI PACKAGING REDESIGN

Objective
Nehi Soda is a variety of fruit flavored sodas. The brand is the oldest fruit flavored soda in the USA. Because of this, the packaging and promotional material has remained outdated and needs a refresh. Design a refresh of packaging, labels, social media and merchandise for Nehi keeping the current logo and brand identity with a new and modern take.

Solution
A complete redesign of packaging, labels, social media and merchandise using color and shape.

Execution
The final design reflects a fully redesigned modern identity with exceptional use of color, shape, and variety retaining the original logo and typography.

Software
Adobe Illustrator
Adobe Photoshop